This website uses the latest web technologies so it requires an up-to-date, fast browser! Please try Firefox or Chrome!
We’ve Brought New Perspectives on Marketing Intelligence to Thousands of Studies
Brandware Research was established nearly 17 years ago on the belief that brand owners and their agencies need a resource that understands both marketing research and brand management practices. In other words, they need researchers who bring an informed, pragmatic approach to marketing measurement and testing.
Since Brandware’s founding, clients have trusted us to successfully complete thousands of marketing research studies. And we’re proud that over 95% of our clients have awarded Brandware subsequent research assignments.
Previously worked at SpaceWorks, where he developed statistical tools for satellite program managers, and the US Air Force, where he performed engineering analyses, reliability and risk assessments, and market research for multiple aircraft systems
Holds a Bachelor of Science degree in Aerospace Engineering from the Georgia Institute of Technology
Ensures that every Brandware study is executed flawlessly and on time
Earned his MBA and PhD in Decision and Information Sciences from the University of Illinois
Doubles as the Henry B. Tippie Research Professor of Marketing at the University of Iowa, where he has earned multiple distinguished faculty awards
Tom’s research work has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, European Journal of Operational Research, Journal of Interactive Marketing, Journal of Service Research, and Psychology and Marketing
Ensures that Brandware has access to the latest research approaches and foundational principles