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Tom Gruca, PhD.
Director of Analytics

  • Earned his MBA and PhD in Decision and Information Sciences from the University of Illinois
  • Doubles as the Henry B. Tippie Research Professor of Marketing at the University of Iowa, where he has earned multiple distinguished faculty awards
  • Tom’s research work has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, European Journal of Operational Research, Journal of Interactive Marketing, Journal of Service Research, and Psychology and Marketing
  • Ensures that Brandware has access to the latest research approaches and foundational principles
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