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CATEGORY / About

Dave Krysiek
CEO and co-founder

  • Sold his partnership interest in a national brand-consulting firm to form Brandware
  • Previously held senior-level marketing positions at Kohler Co. and General Motors
  • Taught promotional strategy and brand management to undergraduates and MBA students at Marquette University, the University of Iowa, and at the Iowa’s overseas EMBA program in China
  • Believes that the usefulness of nearly every study can be improved by using validated measures and creatively applying advanced statistical analyses

Elke Martin
CEO and co-founder of Brandware PR, our sister company

  • Previously held senior-level corporate communications positions at Mercedes-Benz and General Motors
  • A native of Germany, Elke maintains her fluency in German and is experienced in business practices on both sides of the Atlantic
  • Develops and refines the detailed concept descriptions, positioning platforms, and messaging options that are needed for Brandware’s high-quality concept and messaging tests

Tom Gruca, PhD.
Director of Analytics

  • Earned his MBA and PhD in Decision and Information Sciences from the University of Illinois
  • Doubles as the Henry B. Tippie Research Professor of Marketing at the University of Iowa, where he has earned multiple distinguished faculty awards
  • Tom’s research work has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, European Journal of Operational Research, Journal of Interactive Marketing, Journal of Service Research, and Psychology and Marketing
  • Ensures that Brandware has access to the latest research approaches and foundational principles
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