Despite the influence of Facebook, Twitter, and other digital media, many products still flourish or fail based on the allegiance of distributors, contractors, or retail salespeople.  Channel Lab™ is a survey-based methodology that gathers and synthesizes data about which products your distributors, contractors, or retailers recommend in hundreds of simulated sales and competitive situations.  It can help you identify significant product line gaps, quantify the likely impact of various promotional program ideas, identify your most vulnerable competitors, and determine which buying situations are most rewarding for your brand.