Most message tests can provide an indication of the effectiveness of individual marketing messages, but they do not model the most effective combination of messages – an important distinction because marketing messages are most successfully communicated in sets instead of individually.
Chorus solves this problem for you. It determines the optimal set of marketing messages for each of your target audiences, giving you a leg up on the competition. Chorus also provides a simulator that you or your agency can use to test the impact of any combination of messages on your various target segments (e.g., younger consumers, females, heavy users, etc.).