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CEO and co-founder
- Sold his partnership interest in a national brand-consulting firm to form Brandware
- Previously held senior-level marketing positions at Kohler Co. and General Motors
- Taught promotional strategy and brand management to undergraduates and MBA students at Marquette University, the University of Iowa, and at the Iowa’s overseas EMBA program in China
- Believes that the usefulness of nearly every study can be improved by using validated measures and creatively applying advanced statistical analyses