If you’re a healthcare marketer, you already know that physicians most often determine the market success or failure of a treatment due to their prescribing authority.  Brandware’s customized Physician Labs allow us to develop advanced predictive models that simulate prescribing behavior when a doctor is presented with a patient that possesses certain characteristics (e.g., vitals, disease stage, co-morbidities, previous treatments, etc.).  And that lets you develop spot-on targeting, positioning, and messaging tactics for the treatment you’re marketing.