If you’re looking for a quick and inexpensive read of the category in which you compete, Plan Food has you covered.  Plan Food energizes your brand’s annual planning process by using a proprietary mix of web analytics and survey results to help you determine the demographics of your buyers and the buyers of key competitors.  It also indicates which sources category buyers use for information and which of your brand’s individual messages are most likely to motivate them to act.  In short, Plan Food gives you the basic information needed to grow your brand.