Brandware would rather steer you to answers in existing academic or syndicated studies than sell you a custom study that’s not needed, so we build a secondary research phase into most of our projects.  If Brandware can answer your questions elsewhere, we ask for your permission to stop the project and bill you only for the time we spent on our literature search.  Otherwise, we fill the “knowledge holes” by moving forward with the primary research we proposed.  Why should you pay to recreate the wheel?