Only the most accomplished research firms know how to use statistical analyses to identify and profile your brand’s relevant market segments based on needs and lifestyles, and then quantify your brand’s potential within each segment.  But Brandware raises the bar with Segmentation Plus.  We identify the most effective messaging sets for each segment and – perhaps most importantly – develop scoring models so real people in each segment can be located and targeted using direct marketing or email marketing.  This lets you reach your highest-potential prospects with optimized messaging and more precise media buys.